Claritas

Claritas Multi-cultural

Claritas Multicultural Division - The multicultural team at Claritas is comprised of diverse team of experts that are dedicated to developing tools and insights that are used grow traffic and sales to the U.S. Hispanic Consumer.

Consumer Insights: Over 10,000 behaviors by the various Hispanic attributes including language, country of origin, acculturation and social-economic status.

Market Insights: Proprietary American MarketScape DataStream allows retailers and CPG to companies understand the cultural composition of a market and a retailer's trade area. 

• Up to 85% of Store's sales come from inside that store's trade area
• Marrying the AMDS data to the accuracy of easy to use models all conveniently built into our platforms allow to assess the market opportunity for products

Cultural Enrichment: Claritas DirecTarget allows for the coding of a CRM by cultural attributes such as acculturation, language usage, region and locale. 

• Statistical Use Cases
  • Understand the cultural make up of your customer base to better serve them
  • Identify segments by different cultural attributes most likely to be your customers
  • Measure your penetration of those segments in the market to develop strategies to acquire more or defend your current share 

Digital Activation: Illuminate the Hispanic opportunity digitally by leveraging the Claritas Identity Graph.

• De-Anonymize Website Visitors: Learn more about visitors to your site through the lens of cultural attributes
  • De-anonymizing your website visitors allows your company to answer the following questions and more
    • Where are my visitors born?
    • What is Hispanic Language Usage preference?
    • What PRIZM segment do they belong to?
    • Much more!!!
  • Generate consumer and business leads
    • Consumer lists include the contact name, address, city, state and ZIP Code for targeting.
    • Email addresses are also available
• E-mail and Display execution
  • Flexible options that either allows Claritas to deliver your digital advertising to the right audience or provide your team with the means to do so.

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